In 2016, the 2-hour long Free Singapore Tour from Changi Airport was refreshed with a new identity which set to reflect the cheerful and upbeat nature of the tour. A rich and vibrant colour palette, thirteen iconic Singapore landmarks (by illustrator, Sokkuan) and a series of graphic patterns formed a clear and distinct modular visual style across all platforms of the brand’s communications.
A digital toolkit was delivered at the end of the project for guidance.
The tour is jointly organised by Changi Airport, Singapore International Airlines and Singapore Tourism Board and is still in effect today.