xiv

Social assets created for the limited edition Pond’s x Archita (a Thai influencer) product range, which was sold in Thailand and later brought into the Indonesian market from its successful run in its native country. The direction for this series was to amplify the holographic packaging and #bornunicorn (think: a world of glitterglam and shimmers) hashtag which became an integral tag to the marketing campaign. As beauty consumers in the region become more social-savvy, they are also exposed to the world of “yummy” product images. Hence, aside from the attractive holographic packaging, product textures and glitter filters were brought into play to further emphasise the playful and fantastical nature of this collection.